Streat Beat is a new brand of chocolate bars by “Konti-Rus”, a confectionery company with a century-old history and sales geography worldwide.
Streat Beat represents a bright palette of modern flavors that capture the dynamic lifestyle of people who value freedom of choice and the excitement of every moment.
The name Streat Beat symbolizes the pulsating energy and passion of youth culture, with its bold and daring atmosphere filled with uncompromising rhythms of the new day.
The logo design and brand identity reflect the dynamics of modern emotions, skillfully expressed through the visual contrast of black and white, elegant minimalism, and the expressiveness of clear lines and bold graphic elements. Streat Beat is a new brand from Konti-Rus, a confectionery manufacturer with nearly a century-long history and a presence in over 30 countries worldwide. Streat Beat introduces a new chocolate bar with contemporary flavors, designed to cater to the diverse preferences of a wide range of consumers. The task facing the Brandexpert agency team was to create a vibrant, modern brand capable of securing a strong position among well-known global chocolate bar brands. The unique case included naming, logo development, packaging design, and a brand’s visual strategy, considering adaptation to new flavors and product formats. The brand name encapsulates the following meanings: Street conveys the imagery of a bold, youthful «street vibe», imbuing the brand with a special sense and vivid emotions. Beat represents the «heartbeat of modern life», «in tune with the new day», effective images for the target audience: some strive to stay current, while others look towards the future. Streat Beat is not just a chocolate bar; it’s a delicious adventure for those who value freedom of choice and excitement in every moment.