Ánfora Vino is passionate about bringing the finest wines from around the world to people’s tables. They believe that wine should be a source of pleasure and discovery and work to disseminate, educate and demystify the consumption of fine wines.

By offering customised, accessible, and personalised service, Ánfora works closely with its customers to help them find the perfect wines for their taste and budget. Whether you are a novice or a connoisseur, their expert guidance will help you taste an exquisite range of labels.
With a fundamental and significant role in wine history, evolution and popularisation, amphoras were responsible for storing, transporting and building the flavour of many wines produced thousands of years ago.

Knowing this and valuing this history, Ánfora Vino sought to revive these facts by taking advantage of this valuable name and becoming the great interlocutor between wine lovers and producers of the best wines in the South American market.

It was essential for Ánfora Vino that its brand identity created a clear connection between past and present and was faithful to the company’s values.

The development of the concept involved building an accessible, bold and modern brand that was not arrogant, traditional and popular. As a result, cliché elements such as wine glasses, bottles, corkscrews and grape hooks were initially discarded as part of the symbol. Still, they were subtly added to help in the composition of the visual identity.

The logotype was based on the Alifira typeface, a beautiful and elegant typography with a mix of thick and thin strokes, bringing sophistication and modernity in just the right measure. The design also has romantic and creative attributes to meet the brief’s requirements.