Brand Identity for Maboss Magic, a beauty clinic and wellness brand that caters to your physical health, beauty, and well-being. At Maboss, beauty therapy is believed to be directly linked to health because being happy and confident in personal beauty affects other aspects of life like self-carriage, self-love, and interpersonal relationships. For this brand, I opted for a typography mark, the connected M used for the Maboss Magic logo is both simple and elegant, with its curves and loops evoking a sense of fluidity and grace.

The main font, Bodoni Moda, exudes an air of sophistication and refinement, while the secondary font, Josefin Sans, balances this out with its more playful, modern feel. Together, these fonts work in tandem to bring the brand to life, reflecting its core values of professionalism, approachability and comfort.
The warm and soft color palette chosen for Maboss Magic’s brand creates a sense of comfort and relaxation, tying it back to its purpose of promoting beauty and ease. The photography style used for the brand also reflects this sense of calmness, featuring soft, natural lighting and peaceful, inviting spaces.

I have carefully chosen quality mockups to showcase the various designs done for the brand, ensuring that each creative element is presented in a way that is both visually stunning and true to the brand’s overall aesthetic. From business cards to promotional materials, every aspect of the Maboss Magic brand has been crafted with care and attention to detail, reflecting our commitment to excellence and our belief in the transformative power of beauty and self-care.