Cattle Brands Studio has created the brand packaging and identity for Ember Chicken Bites, an innovative new product launch for the brand. The key objective of the brief was to create an impact in a cluttered environment and communicate the brand’s premium quality protein snack offering.

The meat snack industry has evolved over the years. Transforming from an industry of products that consumers viewed as unhealthy. Ember Snacks, being at the forefront of this, drove the evolution of meat snacks into foods suitable for health-conscious consumers.

Ember was founded by two brothers on a mission to create tasty snacks using meat from British soil. Ember Chicken Bites are protein-packed and ready to eat. Made with 100% British chicken breast sourced from trusted farms, with the Ember stamp of approval. The colourful packs were designed for on-the-go snacking in two tasty flavours, and two handy formats; one made for sharing, and one made just for you.

The challenge was to make the product pop on the shelf to stand out from the rest of the crowd, without compromising on quality and taste. With so many good things to talk about, communicating the correct message hierarchy was paramount. Cattle Brand’s worked with Ember to select the best packaging format to reflect the premium quality of the product in comparison to the rest of the category. The outer sleeves are custom-made to echo the Ember logo stamp. The layers of texture and detailed illustrations were created to enhance the product’s natural, 100% British chicken breast credentials.

Testament to the incredible amount of work that went into launching this new FMCG to market, Ember Chicken Bites is available in Waitrose & Partners, Sainsbury’s, Asda, and Co-op.