BlueBand, a trailblazing margarine company in Nigeria with a rich heritage spanning over six decades, has remained an enduring breakfast essential. It consistently delivers a harmonious blend of exceptional taste and essential nutrition for families.

Our project is centered on the revitalization of the BlueBand brand, with the primary goals of fostering a more approachable, cohesive, and enticing visual identity, as well as introducing a variety of enticing flavor designs.

To achieve this, we employed a bold and curvaceous font, exuding confidence and modernity. The brand’s vision is to align itself with mothers, offering delicious and nutritious BlueBand meals for their families. Hence, we infused the identity with an obvious charm and a hint of retro appeal to create a magical and distinctive presence.

In our quest for brand consistency, we retained the colors from the existing identity, ensuring that BlueBand remains easily recognizable in the market. We added solid, high-contrast blue shades to give the brand a fresh, vibrant look.

The package design encompasses three distinct flavors, strategically designed to assert BlueBand’s dominance in the market while catering to the diverse preferences of consumers.

The new label design predominantly features cheerful yellow tones, ensuring a seamless transition from the previous label and maintaining visual continuity within the market. This transformation is poised to elevate BlueBand to new heights, appealing to both loyal patrons and a new generation of consumers.