Naming and label design for wine “The fly behind the ear”, is the new wine from GrupoMoga. Last March 2022, the graphic design studio “Miguel Díez Estudio De Diseño” was chosen to conceptualize, design and develop the new wine for the Grupomoga hospitality group, present in several restaurants and hotels throughout the Spanish territory. A Ribera del Duero red oak with 10 months in barrel. An elegant wine, from the Tempranillo, Cabernet Sauvignon and Merlot varieties, with which you can offer your customers a great pairing to accompany any type of meat, Iberian sausages, roast lamb and suckling pig, rice with meat, small game, cheeses. .. Cherry red in color with cardinal notes. Powerful nose, with aromas of red and black fruits along with spicy notes (vanilla, licorice) and balsamic notes (eucalyptus) provided by its wood. Aromas of licorice, cedar and smoke, typical of the Cabernet Sauvignon variety, also stand out.

For the naming, we looked for a name that would attract attention and arouse some curiosity. That he would leave the client “with the fly behind his ear” when the sommelier offered it to him. We made an illustration of the back of a woman’s head in black/white and to simulate the hair we chose the Fasson Fibers Look paper from Avery Dennison, which has thick polyester and cellulose fibers embedded randomly. To stand out and contrast with the dark mood of the bottle, capsule and illustration set, we added the silhouette of a small fly just behind the ear in shiny gold stamping.