Brutine, created by a third-generation tea merchant, explores a world of unexpected flavor combinations while appealing to modern consumers with natural flavors and ingredients, antioxidants, and low calorie counts. After a year of experimentation, Peter the founder of Brutine finalized the formulations—a delightful infusion crafted from the finest ingredients, offering maximum benefits with minimal calories. As he says, “my goal was to deliver the perfect sweetness found in classic iced tea, but with exciting flavors and benefits that suit the lifestyle of today’s consumers.”

The Brutine team tapped Nessen Co to create packaging and branding that captures both the fun of flavor and the promise of a healthy beverage. Speaking to the innocence of what’s inside, the drink’s clean white packaging takes inspiration from vintage children’s books like Harold and the Purple Crayon and the Mr. Men books. The pack features clean but light-hearted typography and playfully stippled marker illustrations colored with stripes that evoke the unexpected flavors within. Brutine’s initial rollout features four excitingly flavored beverages distributed in the Northeast and online.

Nessen Co is a brand design studio that believes your design should work as hard for your brand as you and your team do. Nessen Co builds identity systems and packaging that succeed in a busy, distracted world. They do this using data, psychology, experience in the complex world of manufacturing and distribution, and cultural literacy. To supercharge their output, in 2022 we began powering our studio operations and creative with bespoke software tools.