A 10-day Brand Sprint for Reeco.
Brand sprint is a streamlined process that helps businesses stand out better and faster in a world full of brands. At Under we craft a complete visual identity that follows the positioning and expresses core definition of your brand, in 10 days.
Meet the brand: Reeco makes it easier for hotels and their suppliers to do business and grow from each other’s success. Hotels can now buy quality fast-moving products at the best value, while suppliers have ready access to customers and business-friendly terms.
Their mission: Hospitality is often synonymous with guest satisfaction, but what about the tireless heroes working behind the scenes? Reeco was born out of a desire to support the unsung champions of the hospitality industry. The Reeco team comprises individuals who have worn many hats in the world of hospitality, from front desk clerks to chefs. We are full of heart and are on a mission to improve the back office experience. We love the ease and simplicity technology offers and the power it has to save us headaches and stress. Let Reeco handle the nitty-gritty so you can focus on what you do best: making your guests feel at home.
Typography used:
Primary – New Spirit on Adobe Fonts
Alternative – Inter on Google Fonts
CREDIT
- Agency/Creative: Under Design
- Article Title: 10-Day Brand Sprint for Reeco
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Israel
- Agency/Creative City: Under Design
- Market Region: Global
- Project Deliverables: App Design, Brand Guidelines, Brand Identity, Branding, Graphic Design
- Industry: Food/Beverage
- Keywords: Brand Identity, Suppliers, Brand Sprint
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Credits:
Art Direction: Under Design
Strategic Director: Grant Harris
Brand lead designer: Anastasia Vlasenko
Client : Reeco
