Fema Centre provides social skills courses for children. It is suitable for the ones who want to be a global citizen in the future. With the slogan “Learn, Play, Care”, also proving that Fema is the second home for students, taking care and preparing for their future. The visual identity has to be demonstrated by all personalities of the brand: modern, trustworthy, energetic and contemporary.

Logotype: “Everyone starts with the A”, the very first thing we can absorb from the alphabet is letter A, with Fema Centre, the door to the future is widely open for students. We decided to customize letter A in logotype to emphasize the soft and gentle temperament of its name, and also balance between the steady feeling from “FEM”. Letter A shows how important the beginning is and Fema will be parents’ companion to lead and develop their children’s social skills constantly.

Visual concept: 3 hand-drawing shapes for the main visual to represent brand’s slogan, combining with vibrant color palette to be recognized easily and they can reflect these values and mission. The secondary visual and iconography are inspired by the main ones, bringing motivation and energetic feelings for students when they use brand’s items. Using these 3 signature brand colors which are Active Pink, Energetic Yellow and Caring Green to create an interesting and trustworthy identity for education.

“Children shake the world”, driven by a strong and timeless visual identity, Fema provides a long-term commitment to preparing and nurturing a child’s future with all social skills. Having many opportunities to learn, interact and develop students’ mindset who would be a global citizen in the future.