Wichey Burger is a unique burger restaurant where customers can make their own sandwiches by choosing from a variety of ingredients. To make the experience even more engaging, the restaurant created an app that allows customers to share their sandwich creations and inspire others with their own ideas.

Design Challenge:
The challenge was to create a visual identity and packaging design that would appeal to the target audience and reflect the restaurant’s unique concept.

Design Solution:
To address the design challenge, we came up with the idea of using a magic wand as a metaphor for the customer’s ability to create their own sandwich. The visual identity features a yellow and red color scheme that evokes hunger and excitement and a playful typography that adds a touch of whimsy.

For the packaging design, we kept it simple yet effective, using a brown paper bag with the Wichey Burger logo printed on it. The budget was limited, so we had to be creative with the materials and printing techniques.

Results:
The visual identity and packaging design were well-received by the target audience, and the app was a hit among customers. The restaurant saw an increase in foot traffic and sales, and the app helped to foster a sense of community among Wichy Burger fans.

Conclusion:
Designing for a unique concept like Wichy Burger requires creativity and a deep understanding of the target audience. By using playful visual language and a simple packaging design, we were able to create an effective brand identity that resonated with customers and helped to drive business growth.