Kai is a Saudi brand of ice cream and frozen drinks that offers its customers a wonderful experience with the best flavors of fresh ice cream, a taste of deliciousness and superior quality, as it indulges in the world of flavors with a variety of flavors.

The concept of the brand is an ice cream that reflects the spirit of originality and superior quality and helps to change the mood of the customer and get moments of happiness with every scoop.

The Problem: It is the brand’s positioning amid intense competition in the market, and the strength of the visual appeal had to be demonstrated in a modern and new way that expresses the brand’s values.

The Objective: The brand visual communication tried to highlight the concept through different elements like colors, lines, typefaces and even photography shoots.

Target audience: kai target audience is Youth and children in Ksa between 8 – 35, seeking to Taste, happiness and enjoyment of fun.

kai Tagline: Moments of happiness in every box.

The Outcome: I help come up with a strategy to follow and then implement the strategy with a nice-looking visual
Brand Look and Feel: The brand should look clean, professional, Rarity, Simple, and Intelligent.

Brand Expressions:
Through successful brand implementation, Kai aims to create a compelling brand experience that resonates with its target audience, builds trust and loyalty and positions the company as a leader in its industry.

Identity elements were used in packaging and advertisements and were applied to all means of communication with their vibrant colors to always indicate and consolidate the brand’s goals and emit the spirit of happiness that is the essence of the brand.