Sarah Mota is a seasoned content strategist, specializing in leveraging the power of Instagram. Her primary focus revolves around crafting winning content strategies for social media platforms, offering a range of services including consultancy, courses, mentorship, and content production, complemented by thorough analysis and strategic insights for professional profiles.
At the heart of Sarah’s brand lies an essence that is both extravagant and contemporary, reflecting an adventurous spirit. The project’s main challenge was to articulate this distinctive personality in an elegant yet audacious manner. The brand’s color palette takes cues from Sarah’s Amazonian heritage, symbolizing the adventurous journey undertaken to forge unique content strategies.
A cornerstone of the brand’s identity is the meticulously designed logo, featuring a distinctive and proprietary typography. This choice deliberately challenges typographic norms, resulting in a dynamic and assertive visual language. Additionally, it pays homage to Sarah’s initial brand, serving as a visual representation of her professional odyssey – from her inception as an audiovisual content producer to her current role as a strategic content advisor for prominent brands.
The fusion of these elements culminates in a brand that not only captures Sarah’s dynamic persona but also embodies her journey of evolution and growth within the realm of content strategy. The extravagant yet refined visual identity serves as a beacon, guiding clients towards innovative and effective content solutions.
Sarah’s brand narrative is a testament to her ability to balance creativity with professionalism. It’s a testament to her adaptability and forward-thinking approach to content strategy, making her a sought-after expert in her field. Whether through consultancy, courses, or content production, Sarah is dedicated to helping clients navigate the ever-evolving landscape of social media, ensuring their profiles not only thrive but also leave a lasting impression on their target audience.
In essence, Sarah Mota’s brand is a vibrant tapestry woven with threads of creativity, adventure, and expertise. It is a testament to her journey and evolution within the field of content strategy, culminating in a brand that not only represents her unique approach but also positions her as a trailblazer in the industry. With Sarah as a strategic partner, clients can expect nothing short of innovative and impactful content strategies that set them apart in the digital realm.
CREDIT
- Agency/Creative: Parawara Design
- Article Title: Sarah Mota Content Strategy
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Belém
- Market Region: South America
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Brand Redesign, Branding, Logo Design, Type Design
- Industry: Professional Services
- Keywords: content strategy consultant
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Credits:
Brand Designer: Leon Lima