Gypsy Sweet, the embodiment of funky fusion in Qatar’s culinary scene, boasts a unique branding concept that seamlessly melds Arabic elegance with bold, eye-catching colors. From the very inception of the design process, a singular objective stood out: to create an indelible and unforgettable visual identity.
At the heart of this distinctive brand is a captivating color palette that defies convention. Vivid and dynamic hues converge, igniting the senses and promising an experience like no other. These colors are the visual symphony that dances across Gypsy Sweet’s every touchpoint, etching a lasting memory in the minds of all who encounter it.
The pièce de résistance, however, lies in the Arabic font meticulously crafted from scratch, harmonizing effortlessly with its English counterpart. This bespoke Arabic typeface was born from a desire to ensure that every aspect of Gypsy Sweet’s identity speaks to its fusion philosophy. It’s a font that bridges cultures and languages, seamlessly uniting the two worlds that define this exceptional resto-cafe.
Gypsy Sweet is not just about aesthetics; it’s a vibrant and immersive journey focused on the young at heart, catering specifically to the energetic and fun-loving souls of their twenties. The brand reaches out to this demographic with funky sticker designs that resonate with their spirit, making it the go-to destination for those seeking a dynamic and playful dining experience.
In Qatar’s bustling culinary landscape, Gypsy Sweet stands as an icon of creativity and innovation, where every detail, from color to typography and fun sticker designs, contributes to an unforgettable experience for the young and the young at heart alike.
CREDIT
- Agency/Creative: Ismael Wanli
- Article Title: Gypsy Sweet Branding
- Organisation/Entity: Freelance
- Project Type: Graphic
- Project Status: Non Published
- Agency/Creative Country: United Arab Emirates
- Agency/Creative City: Dubai
- Market Region: Middle East
- Project Deliverables: Brand Design, Brand Identity, Branding
- Industry: Food/Beverage
- Keywords: branding, food, arabic, funky, pink
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Credits:
Creative Director/Graphic Designer: ismael wanli