he Studio Jean Guerreiro emerged in Porto Alegre, Brazil, in 2020, and specializes in creating impactful visual identities and brand strategies for companies and independent professionals. Projects are meticulously crafted with a strategic and aesthetic approach, incorporating creativity and simplicity in execution.

In a journey of self-discovery and renewal, the new identity fully embraces the values of simplicity, robustness, and a rich palette of vibrant colors, meticulously interwoven to create an entirely new and captivating universe. At the core of this profound transformation lies the foundation of self-awareness regarding what the brand truly represents in the design market.

This vision is rooted in my very own surname: Guerreiro, where the shield and helmet emerge as central elements of the brand. Furthermore, the identity unfolds into myriad subjective interpretations, making it interactive.

Inspired by the ethos of the neo-brutalist style, our identity aspires to the lofty ideals of clarity, simplicity, and authenticity. In this pursuit, we aim to evoke the purest sensation of unadulterated and straightforward design, without artifice.

We have chosen the Normalidad typeface as our primary font, a flexible and practical font in its use, as it encompasses a wide range of widths, becoming one of the protagonists within our identity.

Aligned with the new identity, the studio’s positioning seeks to pursue disruptive and bold projects that, much like its own identity, are rich in their colors and unafraid to venture forth, regardless of their target market.