One of the most beautiful and exhaustive endeavours we’ve ever had the privilege of taking up, Teapoy is the fruit of a truly collaborative effort.

Aimed at tea connoisseurs and novices alike, this is an unapologetic, authentic effort at not just providing pure, unadulterated tea to the public, but also educating them on the nuances of tea and its preparation.

The client offered us a rare opportunity – giving us free rein to develop the brand as we saw it best, from its inception, right up until the design and development of the physical space itself.

After months of exploration, our teapoy illustration was born. It was everything we’d imagined, and then some. Every dot, every line, a carefully considered decision. It looked straight out of an illustrated children’s novel from the 1920s, and we fell in love with it. Once that little visual icon and illustration style was finalised, the ball began to roll a whole lot quicker. We went on to the logotype exploration, and finally zeroed in on a typographic companion to our teapoy illustration.

It was a long and arduous road to completing the remaining brand collateral — each piece accompanied by its own tongue-in-cheek illustration in this very unique and old-school style. A style that became synonymous with the Teapoy brand, being incorporated everywhere.

It wasn’t just the style itself that charmed us — and the client. It was the little tales each illustration depicted. All of them designed to draw a smile from the viewer. And as many illustrations as we ended up doing for all the brand collateral, there were so many more that didn’t make the cut. Maybe someday we’ll go back and release those too!

We designed the brand identity, stationery, and print collateral for the Teapoy brand.