EngagedMD provide specialist software for medical practices that automates patient admin and education. The platform tackles inefficiencies and needlessly time-consuming tasks, leaving carers with more time to do what they do best; care for their patents.

Founded in 2014, EngagedMD have made their name in fertility with software and products spanning patient education, informed consent, form-filling and eSignatures. With these tools they help carers and their patents navigate the emotional journey of fertility treatment smoothly and efficiently.

In recent years, as the healthcare sector as a whole has come under increasing scrutiny over pay and workloads, EngagedMD have been looking to evolve and expand beyond just fertility to start supporting carers from all corners of the medical industry.

Thisaway aimed to create a brand that would elevate them beyond a specialist software company, position them as an ally to caregivers all over the world, and challenge the expectations of B2B branding.

EngagedMD quite literally gives carers more time to care. It automates up to 56 minutes of admin and education work per patient, allowing more time for high quality consultations and support. It lightens workloads and makes carers feel like they’ve got an extra pair of hands.

Thisaway worked with strategic agency Creative Business Company, to develop the proposition ‘Helping Carers Carry On Caring’. Thisaway brought this idea to life by personifying EngagedMD through a team of little helpers. Working with visualisation agency Fakery and the internal team at EngagedMD, Thisaway created a diverse set of characters representing a cross-section of doctors, nurses and administrators.

The friendly team are not only there to offer carers a helping hand, they also act as a reassuring guide to patients, helping them navigate medical processes and procedures.

Building upon the idea of a helping hand, the new logo takes the form of just that. Drawn in a loose style reminiscent of signatures and doctor’s scribbles, the hand feels flowing and free to allude to the ease of using EngagedMD. A subtle ‘e’ is incorporated into the thumb to help with the flow and to ensure the icon feels distinctive and ownable.

Thisaway worked with digital agency Z1 to implement the new brand across the new EngagedMD website.