About: Smile Burguer stands as an iconic Brazilian burger haven, offering not just a meal, but an unforgettable gustatory experience. With a fusion of distinct flavors and a commitment to quality, Smile Burguer guarantees high-standard burgers unlike any other.

Marking its vibrant presence, Smile Burguer embraces a youthful, urban aura. The inspiration behind its name is intriguing. In Portuguese, “smile” translates to “sorrir”, suggesting an undeniable connection between joy and indulgence. And to answer a question – what could possibly bring more joy than savoring a signature Smile Cheddar? Perhaps the pairing of it with the exclusive gouda cheese pads that only Smile offers, while sipping on a chilled, refreshing beer. Indeed, there are few pleasures that can rival this combination.

It’s not just about the food, it’s about the ambience and the emotions it evokes. Happy faces, delectable dishes, and ice-cold beer craft the quintessential dining symphony.

Recognition: This impeccable branding didn’t go unnoticed. DesignRush, renowned for its Best Design Awards, has chosen to spotlight Smile Burguer in their list of The Best Burger Branding Examples. A testament to its unparalleled design aesthetics.

Project Overview: With the objective of crafting a youthful and urban visual identity, the design process led to the birth of a minimalist yet modern logo. This logo not only aligns perfectly with the brand’s vivacious personality but is etched in the memory of all who glimpse it.

In terms of color, the palette draws inspiration from three pivotal ingredients in Smile’s culinary repertoire, each playing a pivotal role in the dance of flavors: the juicy hamburger meat, rich cheddar cheese, and creamy mayonnaise.