Wood Loop is a remarkable online boutique that specializes in crafting artisanal furniture and decor tailored for children’s spaces. With a strong belief that every child’s environment should be enchanting and enduring, Wood Loop curates a collection of thoughtfully designed products crafted from high-quality materials that are built to withstand the test of time.

Their target audience is primarily mothers with one to three children who are interested in creating unique and stylish environments for their little ones. These mothers prioritize comfort and quality, and they are determined to create unique experiences and lasting memories for their children.

We had the pleasure of collaborating with Wood Loop to create their brand identity. We developed a bright color palette featuring primary colors and lively shades. The logo features a whimsical tree, a symbol representing both the material of their creations and a child’s growth journey, accentuated by the playful authenticity of a child’s drawing. We incorporated elements that evoke a child’s perspective on nature into various brand touchpoints, such as social media templates and packaging materials, to create a cohesive and engaging brand identity.

In addition to creating a comprehensive brand identity, we also designed a range of brand assets and packaging designs for their online orders.

Overall, Wood Loop’s brand identity is infused with a playful spirit and a sense of authenticity that appeals to both parents and children alike. With their thoughtfully crafted products, Wood Loop will delight their customers and create enchanting and enduring spaces for children.