As we worked on re-branding #Isracard, Israel’s largest credit provider, we quickly realized that our challenge is not to brand the company, but to brand the value it provides to its customers. And though Isracard’s services affect virtually every household in Israel, the value it brings to each person is one of a kind: it provides them with an opportunity for an opportunity. In other words – it’s not about the credit card that’s in your pocket, it’s about what you do with it
.
Designit rebranded Isracard, Israel’s top credit provider, developing a unique strategy and new visual identity. Isracard aims to drive growth in the Israeli economy beyond financial services. Their forward-moving approach inspired our design.

During the design process, we quickly realized that our challenge is not to brand the company but to brand the value it provides to its customers. And though Isracard’s services affect virtually every household in Israel, its value to each person is one of a kind: it gives them an opportunity for an opportunity. In other words – it’s not about the credit card in your pocket – it’s about what you do with it.

Rebranding Isracard and developing its refreshed and rejuvenated visual identity was an opportunity to reflect on a company’s past that is part of Israel’s economic backbone and look toward its future. With a modernized new look that embodies interconnected, forward-moving energy, the new Isracard sets its customers up for success, and the rest is up to them. We are so proud to have taken part in this momentous transformation.