We worked with Monkeyz of London – a family-owned confectioners based in London – to modernise their branding and create chocolate package design for their flagship brand, Monkeyz. It was important to maintain those rich, home-made, artisanal values, while also creating something that would sit proudly in delicatessens and trendy city shopping mall stores.
Whereas the previous Monkeyz branding was suitable for local farm shops and markets, the new styling needed to be more striking, modern and aspirational. We set about crafting an identity that expressed their core values of taste, affordability and indulgence. While sustainability is also central to their business, we made sure that our new packaging designs could be printed purely in CMYK, making them all fully recyclable.
We created a striking modern new look, with strong shelf appeal. Each flavour of Monkeyz chocolates also has its own colour palette and illustrations to give extra personality.
CREDIT
- Agency/Creative: Uncuva Design Ltd
- Article Title: Monkeyz Co. London Branding and Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Ipswich, UK
- Market Region: Europe
- Project Deliverables: Brand Guidelines, Brand Identity, Brand Strategy, Branding, Packaging Design, Packaging Guidelines
- Format: Wrap
- Industry: Food/Beverage
- Keywords: Chocolate Packaging Design, Food Packaging Design, Monkeyz, Uncuva Design, Identity Design, Branding
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Credits:
Creative Director: Peter Marozas
