Eyes is a specialized consultancy located in the Serra Gaúcha region, with over two decades of experience. The company focuses on People, Strategy, Creativity, and Management. Its objective is to create customized solutions to maximize results for various businesses. The Eyes team also undertakes projects to enhance the consumer journey for brands, based on the needs of their clients.

Our challenge as a design studio was to create a brand identity that reflected their specialized and unconventional approach to business solutions. They also wanted to convey the ideas of observation, strategy, creativity, and converging results through their visual identity. Additionally, they needed to establish a stronger connection with their prospects and clients through this new identity.

Drawing from our brand study, we crafted a mature and cohesive visual identity in line with the Eyes’ slogan: “non-obvious solutions.” Building on this concept, we developed an abstract symbol representing an eye from various perspectives. This symbol embodies observation, focus, and the ability to perceive things from diverse angles, aligning with their personalized approach to business.

The same principle applies to the visual elements, which include curved and textured forms to signify movement and chaos. Straight lines symbolize metrics and strategic analysis. Checkered grids with a “+” point denote the idea of strategy converging after the chaos phase. These visual elements convey Eye’s’ holistic approach to crafting solutions.

The journey of redefining Eyes Soluções não Óbvias’ identity led to a remarkable outcome. By creating a visual identity deeply rooted in its business philosophy and by communicating the values of observation, strategy, and convergence, the company fortified its market presence. The new visual identity captures Eyes’ uniqueness and forges a deeper connection with its target audience, solidifying its reputation as a distinct and highly specialized consultancy in the Serra Gaúcha region.