Branding and design specialists Biles Hendry have created a fresh new packaging design for a range of products for older kids with long-standing partner, Ella’s Kitchen Brands Ltd. The new range expands on Ella’s core baby offering, stretching the brand to children aged 3 years and above.

“Since reinventing the category back in 2006, Ella’s Kitchen has been synonymous with baby food excellence, building a loyal following amongst parents of babies and toddlers becoming the UK’s number one baby food brand. Ella’s asked us to help them take the adventure further, expanding their sense of childlike fun and supreme nutritional expertise to older children so that parents and little ones can stay on the journey for longer.” relays Anthony Biles, creative and strategy director at Biles Hendry.

“We know that parents and carers often struggle to find healthy snacks for little ones, with many opting for products away from the baby aisle which haven’t necessarily been designed for children.  Our new product range, designed specifically for kids over three, offers tasty, healthier snacking alternatives specifically made for little tummies and we can’t wait for kids to try them,” comments Mark Cuddigan, CEO of Ella’s Kitchen

Growing up Ella’s iconic design involved immersion into the world that young kids see through their eyes. Biles Hendry introduced new illustrations and an engaging imaginative world of vegetable and fruit rocket ships, hot air balloons and submarines to capture the eye and win the hearts of little ones.

The nationwide summer launch of the new range of smoothies and crunchy snacks is available from the majority of all supermarkets.

Biles Hendry is one of the youngest companies to feature in the DBA (Design Business Associates) top 20 Most Effective Design Agencies in the World, a branding and design agency helping brands big and small to unlock their potential. The team uses creativity and strategy informed by insight and experience to tease out the brand reason for being – the real consumer motivation. Biles Hendry brings this essence to life, creating distinct and powerful brands that engage with consumers on pragmatic and emotional levels, through work embedded in design excellence, which is effective, delivering commercial results.