The Mid-Autumn Festival, a time-honored tradition steeped in cultural significance, is graced by the interplay of celestial elements. As moonlight weaves its gossamer threads across the star-studded tapestry of the night sky, a spellbinding tableau unfolds. The autumn breeze, like a gentle poet, whispers through the air, lending a soothing cadence to the evening.
In this mystical setting, the moonlit mountain peaks exude an aura of ancient wisdom, their forms bathed in the silvery glow, inviting contemplation. Adding to the enchantment is the mythical moon rabbit, a nimble and playful presence, dancing amongst the constellations, infusing the scene with folklore.
Within this poetic context, the packaging for the Mid-Autumn Festival becomes a work of art, an expression of thoughtfulness woven into every layer. It transcends mere material encasement, transforming into a vessel of sentiment. The intricate design, a harmony of colors and textures, enhances the overall gift-giving experience, reflecting the festival’s spirit of togetherness and gratitude.
As the layers of the packaging unfold, they reveal not just the physical gift but also the emotional connection it carries. It symbolizes the bonds between families and friends, the essence of shared moments under the benevolent gaze of the moon. With this ingenious and heartfelt packaging, the Mid-Autumn Festival is elevated to a profound and memorable experience, where the act of giving becomes an art, and the warmth of connection shines as brightly as the moon itself.
CREDIT
- Agency/Creative: Box Brand Design
- Article Title: Xin Yuan Constellation Mooncake 2022 Branding and Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Hong Kong
- Agency/Creative City: Hong Kong
- Market Region: Asia
- Project Deliverables: 2D Design, Brand Design, Branding, Graphic Design, Illustration, Packaging Design
- Format: Box
- Substrate: Pulp Paper
- Industry: Food/Beverage
- Keywords: Mooncake, Mid-Autumn Festival, Mooncake Festival, Packaging, Design, Printing, Gift, Packaging Design, Chinese, Japan, Japanese, Box
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Credits:
Design Director: Joey Lo
Art Director: Yvonne Chung
Designer: Joey Lo
