Kiilat Creative was tasked with creating a new Gin Liquor packaging design for Tanglin Gin Singapore. The Liquor sector is an important one for all bars, as this is a staple for a lot of cocktails. To answer the need of many bars in Singapore, Tanglin has created a home-grown Liquor with a unique flavour profile. Not only is this good for bars, but its sweet nature has become a new favourite for the Asian sweet tooth, having sold well in Taiwan, China, and Singapore.

The Tanglin Triple Tangerine is an artisanal orange liqueur that pays homage to Singapore. Tanglin Triple Tangerine is distilled with three types of citrus ingredients: mandarin oranges, calamansi, and kaffir lime leaves. Our packaging design highlights the elements of the three key ingredients as well as the lush jungle features of Singapore that relate directly to the Tanglin Gin brand story and the distillery location that is in the Jungle environment of Dempsey Hill Singapore. With a vibrant combination of orange and green colours and bold illustrations, the design holds a strong stand-out and brand recall in any bar or setting. Each side of the label displays a unique component. On one side, the large Hornbill is an icon of Singapore and interacts with the mandarin fruit on the label. On the other side, the product story and the signature cocktail recipe for the Triple Tangerine are featured. The substrate is textured paper, contrasted against a metallic foil print finish to inject an eye-catching appeal to the overall packaging design.