PameCare, a personal care and wellness brand, came to us for a brand makeover. They didn’t like how clinical their current image looked and wanted to attract a more discerning audience who appreciated the aromas and skincare benefits of their products. With the founder’s Greek heritage, we saw a chance to blend mythology into the brand, aiming to reshape PameCare’s image and create a story that matched their natural products.
Our solution was to use the ancient Greek legend of Prometheus as a central theme. Prometheus, known for bringing fire to humanity, stood for empowerment and enlightenment – a perfect match for PameCare’s goal of empowering through aromatherapy. We designed a custom logo with Prometheus and his flame, which became the face of the brand.
The color green was chosen to connect with nature and the organic ingredients. Five additional colors were picked to differentiate each aromatic product line. This not only looked appealing but also made it easy for customers to identify different products.
The results were impressive. PameCare underwent a successful transformation, attracting the discerning audience they aimed for. The Prometheus logo became a powerful symbol of empowerment, and the tagline “Empower Your Glow” connected with customers, inviting them to experience the transformative effects of PameCare’s products. This revamped brand made PameCare a standout in the wellness market, encouraging people to embrace their natural radiance and enjoy the benefits of PameCare’s aromatic products.
CREDIT
- Agency/Creative: Rayvn Design
- Article Title: PameCare: Branding for Personal Care and Wellness Product Line
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Canada
- Agency/Creative City: Mississauga
- Market Region: North America
- Project Deliverables: Advertising, Brand Design, Brand Guidelines, Brand Identity, Brand Redesign, Brand Strategy, Copywriting, Logo Design, Packaging Design, Packaging Guidelines
- Format: Bottle, Tube
- Substrate: Plastic
- Industry: Beauty/Cosmetics
- Keywords: Personal care, wellness, beauty, cosmetic, packaging design, logo design, brand redesign, brand strategy, brand identity, advertising, branding design, branding
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Credits:
Creative Director & Co-Founder, Rayvn Design: Denny Kurien
Art-Director & Designer: Prachi Malviya
