hours is a coffee alternative for any time of the day. There are four types of drinks in the series: awake morning, productive day, cozy evening and good sleep. Each of those caffeine-free drinks consists of extremely useful for our health natural ingredients, such as chicory, chaga and reishi mushrooms and more. For each type of drink there’s special ratio of components with appropriate effect. You need to feel awake? There’s our awake morning drink. You want to complete all your tasks? Use productive day drink. Want to have chill evening at home? Treat yourself with cozy evening drink. Or, maybe, you’d like to taste your favorite drink before going to bed? Just make good sleep drink. hours is everything you need if you like coffee flavored drinks so much that you want to drink it all day. Or, if you want to switch to healthy nutrition and consume less caffeine, it can be also very useful.
The main idea of the packaging series is the lighting that changes throughout the day and affects our mood, just like a good drink. The logo shows flow of time and changes like time on the clock. Warm colors are also following the daylight change during the day.
The packaging comes in boxes and it’s simple to use: you can open and close it, but also you can rip the top part and turn it into case with stack of paper sachets. Inside of sachets is instant coffee alternative in powder form. The brewing method is also very simple: all you have to do is put powder into cup, pour hot water and infuse for 5 minutes.
CREDIT
- Agency/Creative: Anna Galsanova
- Article Title: Student Packaging Design Concept for Hours Caffeine-Free Drinks
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Brand Identity, Design, Packaging Design
- Format: Box, Sachet
- Substrate: Pulp Carton, Pulp Paper
- Industry: Food/Beverage
- Keywords: coffee alternative, chicory, mushroom coffee, coffee substitute
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Credits:
Curator: Leonid Slavin
Curator: Yevgeny Razumov