Pecché Nuje Ce Mettimm’ ‘o Core
The heart is that of Ciro and Salvatore, who have brought Neapolitan pizza to Lake Garda with their restaurant Sud. But we too have put in heart… and not only that: we teleported to the foot of Vesuvius for a hand of tarot cards and a tazzulella ‘e café, we added a lucky croissant and seasoned it with the colours of Naples. Et voila, Brand Identity is served!

If you too are of this school, sit back and get ready to order: in the Menu we have designed for the Sud restaurants you will find pizzas, arancini, maritozzi, babbà, cannoli… there’s a reason they say ‘See Naples and then die’.

In Sud restaurants, one bite is enough to feel like being in Naples. And if the mouth is like the one drawn on the Pizza Box, then one bite is enough to finish the pizza too. Between the majolica tiles and a hand of tarot cards, with Antonio Colomboni we let ourselves be devoured by the Neapolitan liveliness pizza

And those who say Neapolitan pizza can’t be eaten in the north, have they tried it in the south? No, because they would change their minds. Because pizza was born in Naples, yes, but it is Italian culture. Because the ingredients come from Naples, yes, but o core ‘e Ciro e Salvatore beats Italian.

– Collaboration with Antonio Colomboni ‘Scombinanto’
– logo restyling with Neapolitan identity
– majolica tiles become the protagonists of communication on all media
– the Gulf of Naples and Vesuvius on the pizza box
– illustrated elements such as burrata, cherry tomatoes, coffee, babbas, the cornetto with the mask of Pulcinella, cards (I don’t remember if they have a specific name)