Randdi is a start-up non-profit organization in Winnipeg, Canada; whose main objective is to promote the exchange of scientific information and knowledge to improve and make production and technological processes more efficient.

Its initial sector of intervention will be Agriculture, but a flexible symbol has been requested, capable of adapting to new fields of scientific action and knowledge.

Therefore, it was decided to work on identity through a network concept that expresses connection, debate and exchange, where the module consists of the composition of two forms oriented towards the same objective and towards the meeting of different and enriching ideas and opinions.

In the name, the typography was worked with solid letters of the Adlinnaka Bold type, sans serif, to convey confidence, seriousness and is finished with the letter i in italics to indicate unique and different ideas arising from the integration of different talented people, with traditions and unique and innovative thoughts to tell.

To reinforce the social message of the organization, it was decided to work the color palette on blue and yellow, which indicate creativity, inspiration, order, commitment, stability, generosity, harmony, reliability, intelligence and originality.

Finally, the result was worked in such a way that it met fundamental performance parameters, including versatility, since in the first instance it will be applied to social networks, websites and merchandising products, but it must be adaptable and easily recognizable in any situation.