Many residents of the capital appreciate comfort and safety, being on the wave of a high rhythm of life and wanting to do as much as possible. However, people who feel extremely busy do not have enough time to maintain decor and comfort elements such as carpets. The company “Shchotka” responds to the requests of the target audience — young people aged 25 to 40 years. The essence of the brand is dry carpet cleaning as an innovative way to maintain order in the house.

Special sponge granules in the form of powder are scattered on the floor surface and removed from it by brush vacuum cleaners. Shchotka does not carry out wet cleaning, the company uses a unique technology and delicately removes dirt and dust from the carpet, which does not harm the environment and gives the pile durability, does not injure it.

The design concept is based on one of the main parts of the vacuum cleaner. The element of vector graphics, which was taken as the basis of this style, resembles the end of the brush of this tool. The brand’s values are reflected by dynamic graphics made up of bright components. It is this color palette that allows you to show the real colors of brushes and create associations with cleanliness, environmental friendliness and modernity, providing clear communication with the consumer.

“Carpet” patterns are formed from brushes, the sizes of which are different. Patterns are supported by a regular typographic system, which ensures order and consistency of style. The company’s logo contains significant nuances: the strokes of the letters resemble brush bristles. Photos are also used in the style. They are placed inside the shape of the end face of the vacuum cleaner brush.

The corporate identity turned out to be bright and structured. It has variability and can develop in various ways on various media, and most importantly, the identity reflects the values of an innovative way of caring for the home.