Year after year, the pet industry continues to explode, and WeAreFamily selected CuCo Creative as the packaging design agency to create and support the launch of a luxury pet food brand into the growing international market. To prepare for launch, CuCo Creative created the new brand identity, cat food packaging design for the first three product lines (wet cat food), and the design and development of a bespoke bilingual eCommerce-ready website.

With strong values, WeAreFamily recognises pets as an equal part of the family. They deserve to be part of mealtimes with delicious and nutritious food through their love of quality food. The global pet food brand aims to appeal to the market as a trendy and premium cat food offering whilst sharing values with their love of quality food and the importance of family.

From international regulations in the food industry and different target audience perceptions and buying behaviours to those in the EU and UK markets, there have been many things to consider that have informed our approach and final creative solutions.

Taking this into account, CuCo Creative has created a versatile brand identity that will support the brand as it grows and introduces new product lines.

Having identified the target audiences engage and interact with dynamic, quirky, interactive and fun websites, we have designed and built a site that tells the WeAreFamily story emphasising the brand’s use of nutritious ingredients and love for their pets.