Qavoot Packaging Design of Reza’s Sweets and Nuts Brand
Reza Confectionery and nuts is one of the health-oriented companies in the Middle East, the main goal and concern of this brand is the production of natural and organic foods.
In Iran, there is a product called Qavoot that combines edible nuts, such as pistachios, almonds, hazelnuts, peanuts, poppy, sesame, walnut and macadamia milled and chopped with flavored spice and with mulberry nectar and date nectar are sweetened.
This product is very energizing and nutritious.
Challenge:
Given the target market being Iran and the Arab countries and the product’s features, we had to design in a way that would reflect both the authenticity of Iranian art and the quality of the product itself, which is a tonic and at the same time, look very valuable.
And of course, the brand itself, which has an authentic and Iranian identity, and the new packaging should not interrupt the identity of the brand, so we were required to do our own design in this regard.
solution:
As a result, our think tank, we decided to use gold to design a general uniform that would indicate the product’s worthiness, and we depicted people according to the taste of the product who exaggerated pistachio or poppies that have grown so large, that this energy is the result of the consumption of force.
All Character Design They are physically painted on canvas and are authentic.
Interestingly, after the redesign of this package, sales of these products have increased and received a very high reception.