Launched in 2022, “máquinas agro” is a publication of the PressTrans publishing house dedicated to the dissemination of informative content on mechanization in the Agricultural, Agro-Forestry, Agro-Livestock, Rural and Horticultural Logistics sectors.

In terms of structuring the information, in general, a generic structure common to most magazines was outlined, which unfolds in the following order: front cover, table of contents, editorial, fact sheet, the editorial content itself consisting of informative articles, and finally the back cover which displays advertisements.

As a design object.
The magazine was designed to bring with it a new visual and tactile experience for the reader.

In developing this new graphic approach, the creation of a structural grid was crucial, helping us to determine the correct position of the elements, while also creating notions of hierarchy.
The freedom of dynamic composition was superimposed on the typographic rigidity usual in the publishing of publi-reportage magazines, which gave it expression and personality.

The difference between text body sizes is evident, synonymous with modernity and change. But also in order to differentiate and hierarchize the information, thus creating a stronger visual narrative.

Typography is the main element in the graphic composition, used in a flat color without chromatic excesses.
Concentrated text blurbs are excluded, and blank spaces are assumed as elements of the visual composition itself.