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Black Magic Hot Sauce Packaging Design

Black Magic Hot Sauce Packaging Design

Being ghosted is the worst!
Working with a hot sauce company in some capacity has been on my bucket list for years. There’s just something about them that I’m drawn to. So when a potential client who was starting up a hot sauce company reached out, I was thrilled. I told them how this is a bucket list project and I was excited to get into it. I’ve been watching Hot Ones for years, and have dedicated a portion of my fridge exclusively for hot sauce. It’s practically one of the food groups at this point. I clicked my pen, about to check one more item off of my design bucket list when *poof *… they ghosted me. No reply. Nothing but silence.

That burned!
I’ve said it before, I’m a big believer in designing for the type of clients you want to work with. Some people like to see that you can design for their specific industry to feel confident in your skills. So I figured I’d spin this missed opportunity into a new opportunity to show what I can do. Who knows, maybe this will help attract someone building or rebranding a hot sauce company, or another consumer packaged goods company.

Additionally, I’ve designed the packaging for Black Magic Hot Sauce to be fully compliant with the federal Consumer Packaging and Labelling Act and the Consumer Packaging and Labelling Regulations in Canada. These regulations establish standards for packaging, labelling, sale, importation, and advertising of consumer products in Canada. Its primary objective is to protect consumers by ensuring they have access to accurate information about the products they purchase.

CREDIT

  • Agency/Creative: Brett Lair
  • Article Title: Black Magic Hot Sauce Packaging Design
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Canada
  • Agency/Creative City: Canada
  • Market Region: North America
  • Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Naming, Brand Tone of Voice, Packaging Design, Product Naming
  • Format: Bottle
  • Substrate: Glass Bottle
  • Industry: Food/Beverage
  • Keywords: Black Magic, hot sauce, spice, jalapeño, habanero, ghost, pepper, mango, lime, chili, skull, raven, crow, minimal, clean, goth,

  • Credits:
    Designer: Brett Lair

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