Grow Capital operates in a high-pressure sector of stock, mutual fund and SIP, where people are under constant stress worried about numbers. Grow Capital controls those numbers which go up and down that help everyday people get on the path to a better financial future.

Designing the grow capital brand identity Lemon Yellow developed a brand strategy around the expression of positive energy and joy in a fast-paced environment of numbers. Is all about numbers – statistics, transactions and time. To plan, perform and grow your money, comes down to controlling those numbers. We then realized that by visually playing with the 9, 1, 0 and 3, we could spell Grow and create a word mark with a distinctive personality. The numbers turning into typeface could then be used for branding and statistics, neatly tying the whole identity together.

The brand color is a bright, modern electric blue that stands out in the category and conveys power and strength. The logo reinforces the idea of transformation. Lemon Yellow developed brand guidelines for the identity system that will be used by Grow Capital in-house design team as they continue to create the website, app, and other brand expressions.
Grow Capital identity captures the central ideas of empowerment, and forward momentum that are the essence of what we do for our consumers.

Our addition of vibrant, identity brings to life financial concepts in a metaphorical and delightful way – one which stand out in the finance industry