Mayo is a café and bakery where customers can enjoy coffee, pastries, and desserts – as well as other baked goods.
They serve coffee, pastries, and bread to customers at their stores. They make sure that these products are fresh by making them on-site with fine ingredients. Mayo’s coffee and espresso drinks are well known, their menu has expanded to include other breakfast items such as pancakes, waffles, muffins tarts pies cookies, and cupcakes.
Mayo has two separate areas for customers to enjoy their delicacies, one area is a modern open space, and the other area is an aged wooden space with vintage furniture and a cozy ambiance. The combination of these two spaces gives Mayo a different vibe when it comes to interior design to enjoy an American breakfast with family or friends.
The great food, friendly service, and cozy ambiance all make it worth returning to again and again! Mayo’s menu has many delicious breakfast options, the classic pancakes are a must-try, as they have a rich taste and go perfectly with syrup. The French toast is also very good, especially served with nuts and fruit.
The Solution
Develop a visual identity that not only reflected the company’s culture, values, and mission but also captured the spirit of Mayo. The logo was designed to be clean and simple, while also preserving its historic character. The font was selected for its warmth and friendliness, in keeping with the ambiance of Mayo.
The coffee shop’s style was inspired by the Mayan culture, as well as its logo and pattern. The colors picked to transfer the
whole feeling of the café atmosphere, sensations, and emotions.
CREDIT
- Agency/Creative: Hicham Ait Rahou
- Article Title: Mayo Café and Bakery Brand Design
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Morocco
- Agency/Creative City: Rabat
- Market Region: Middle East
- Project Deliverables: Art Direction, Branding, Graphic Design, Identity System, Lettering, Logo Design
- Industry: Food/Beverage
- Keywords: bakery, branding, Cafe and bakery, Coffee, Logotype, mayan,s Packaging, pattern, visual, identity, wordmark,
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Credits:
Art Director / Designer: Hicham Ait Rahou