Taxes, Pix, and digital banks, among so many Brazilian finance matters, end up becoming a hurricane of information that is difficult for outsiders to understand. Especially when it comes to foreigners who want to invest in the country. Well, that was before, because now there is Banking Jungle: the definitive guide to the Brazilian financial system.

Created and presented by Gabriel Falk, Banking Jungle (@bankingjungle) is a podcast in English to teach foreigners everything about the world of finance in Brazil, in a simple and uncomplicated way, without all those technical terms.

The focus of the creation was to convey the same feeling as the content of the podcast, which transforms content that normally has a more serious and cold communication from the world of finance, into something flashy, differentiated, and welcoming.

We developed an attractive and fun visual identity, which had a strong identification with Brazil. Therefore, we created illustrations with Brazilian icons such as Christ the Redeemer with the Faria Limers coat, toucan, guarana plant, samba tambourine, and even the caramel dog. Colors, we chose to choose vibrant and lively tones that represent the tropical climate of Brazil.

The entire visual identity project has an official podcast cover, episode covers, posts, and disclosures on multiple social networks, as well as a litter manual for future material directions.

The podcast has already been released and can be listened to on digital platforms such as Spotify, Amazon Music, Apple Podcast, and Google Podcast.