Tradition in confectionery often fascinates and impresses with the simplest but delicious recipe. The decision for a series of cookies that have few ingredients and simple preparation set the ovens in operation at the Violanta cookie factory.
Violanta is the biscuit factory who won the bet on taste and unpretentious simplicity by creating a new line of biscuits consisting of only 3 ingredients.
ABC Design capitalized on this feature of the recipe by choosing to be the visual element that will make the consumer’s eye stop and gain their attention and interest.
The design of the two packages emphasizes the number 3 which indicates the three ingredients of the biscuits: flour, butter and sugar or flour, butter and honey.
The aesthetic of the number 3 font is classic, thus strongly displaying the number of ingredients that the cookies contain and emphasizing their quality. The aesthetic of the number 3 font is classic, thus strongly displaying the number of ingredients that the cookies contain and emphasizing their quality.
Within the curve of number 3, the biscuit figures crispy and temptingly appealing to the consumer.
The image of the cookies was strategically chosen not to be pluralistic so as not to contradict the simplicity of the recipe and the image that the Violanda cookie company wanted the consumer to receive. The white packaging makes a reference to homemade qualities, to simplicity and to healthy eating. Accompanied by the blue and green color corresponding to the two flavors, the graphic design of the packaging leads the consumer to recognize the quality of the biscuits bringing back memories of their childhood tastes childhood tastes.
Faithful to highest quality and dedicated to significant packaging, Violanta and ABC Design respectively created another product set on the right path to make a success and win the consumer.