Triple 3, is a Thai car look brand that has been in business for more than 40 years until now. At the same time, the business has grown over time. Brands, therefore, need to modernize their image to support market expansion and new brand strategies that reach to hit the new-generation market with an international, standard, and modern image.
The original logo used triple “3” lettering, it’s similar to another brand that Uses the same triple numbers and sells the same products also. That causes frequent misunderstandings among customers whether they are the same brand or related. This problem is uncleared for a long time. This is why this project appears.
The new logo is designed to be completely different by creating a unique letter number 3. We did many sketches of “3” letters to find the way we can go.
Finally, we choose a design that conveys technology and is concealed with softness and speed that show the brand character of the suspension products and autosport look. The letters themselves have specific details that are put in to create that feeling. Until it came out as a logo that is smooth, hi-tech, and looks like an international brand that relates to the new brand strategy.
Then, we define the use of identity by adding graphics based on the lines of the number 3, which can be used as patterns that can apply quite flexible, or compound lines in various brand communications, and also define the art direction and style of artwork placement in different media to match the new image.