The socially significant project to develop an identity for foundation “Golub miru” based in Serbia for helping
to refugees, affected by the war in Ukraine. The Foundation has been working in Serbia for more than a year officially and helping refugees in Serbia to solve daily problems: to get medicines, medical assistance, clothes, temporary accommodation and information. The style of visual identification is as clean and concise as possible in order to communicate with the audience simply and without special design considerations. Colours express the identity of Ukraine and the graphic elements in the graphics are drawn by hand.

A new visual identification of the fund has been developed for clear communication. Branding for such social projects is very important and necessary, it is especially important to quickly and easily convey information about the opportunities to help and how the foundation conducts its activities. The desire of the foundation’s team to change the situation of people in need for the better in reality faces a complex context and attitude to the problem in society. Branding tools allow you to shorten the path between the foundation’s team and a humans and accelerate the process of positive changes by improving the level of communication. The idea of the new logo is inspired by the semantics of the foundation’s name, the dove as a symbol of peace and human hands as a symbol of support, empathy and humanity.

As part of the rebranding, a new logo, principles of layout and design of social networks were developed.