Designers constantly explore diverse approaches when it comes to creating “proper design.” However, true success lies in deeply understanding the client’s product and brand, allowing us to deliver a captivating packaging experience.
Aware of the prevalent trend of intricate and exuberant designs in saffron packaging, we set out to create a unique packaging solution for Mostafavi Saffron. Our goal was to design packaging that embodied both a sense of uniqueness and the essence of a precious gift.
With this vision in mind, we embarked on the design process, aiming to craft a simple yet mesmerizing theme—gentle saffron strands intricately woven together, resembling graceful foliage. Within this botanical symphony, the Mostafavi logo proudly stood as a symbol of the brand.
To infuse the packaging with profound emotion and pay homage to the love and passion behind Mostafavi saffron cultivation and distribution, we chose to incorporate the words of Anvari: “The color of a lover should be like saffron; whoever is in love should be like that.” This profound verse, delicately rendered in bespoke calligraphy, adorned the packaging, captivating hearts and stirring the senses.
In our quest to create an unforgettable packaging experience, blending simplicity, elegance, and profound poetry, we surpassed expectations. The result is a gift package that not only tantalizes taste buds but also evokes a deep sense of love and appreciation.
The packaging visuals of this product were professionally photographed by Zarrif Graphic Studio (Karno) and edited using Adobe’s AI.