Thrive Logistics is dedicated to providing a wide range of logistics solutions that effectively enhance efficiency for companies and end consumers alike. Their primary focus is on facilitating swift delivery services to suppliers operating in specific regions of the west coast of the United States. The objective is to ensure that the products of these suppliers reach their customers within a day, thereby optimizing customer satisfaction.
The key factor behind Thrive Logistics’ ability to achieve rapid deliveries lies in their subsidiary company, Thrive Driver ©. This specialized subsidiary is responsible for connecting drivers with customized delivery routes on a daily basis. By harnessing the expertise of Thrive Driver, Thrive Logistics optimizes the entire transportation process, resulting in timely and efficient delivery of goods.
To visually represent their brand and distinguish between their various divisions, Thrive Logistics has developed a unique identity. The logo incorporates an abstract symbol that embodies the concept of spaces and paths, symbolizing the interconnectedness of logistics and transportation. This symbol serves as a visual representation of Thrive Logistics’ commitment to facilitating seamless connections within the supply chain.
Furthermore, the branding employs distinct colors that help differentiate between Thrive Logistics’ two main divisions: Logistics and Driver. This differentiation ensures clear identification while maintaining a cohesive aesthetic across both entities. The harmonious combination of these visual elements reinforces Thrive Logistics’ commitment to efficient and interconnected logistics solutions, tailored to meet the needs of their clients and end consumers.
CREDIT
- Agency/Creative: Vinicius Germano Muller
- Article Title: Thrive Logistics Branding
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Gramado
- Market Region: South America
- Project Deliverables: Brand Identity, Identity System
- Industry: Transport
- Keywords: logistics, courier, shipping
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Credits:
Designer: Vinicius Germano Muller