Founded in 2023, Mechanical Body is a pioneering organisation dedicated to the development of innovative solutions for human health. With a steadfast commitment to enabling individuals to unlock their maximum potential, Mechanical Body strives to revolutionize the way people approach their physical and mental well-being. By offering exceptional physiotherapy services, complemented by comprehensive support in nutrition, sleep management, exercise, and mental wellness, the brand empowers athletes to achieve peak performance levels and facilitates their journey to recovery from injuries.
Central to Mechanical Body’s philosophy is the aspiration to inspire individuals to seize control of their own future. Rather than solely focusing on selling a service, the brand aims to cultivate a holistic approach to living by promoting a well-rounded lifestyle that prioritizes health and wellness. The overarching goal is to encourage individuals to embrace sustainable habits and practices that contribute to their overall well-being, enabling them to lead fulfilling lives and reach their personal and athletic goals.
In order to effectively communicate the breadth of its offerings and convey its visionary mission, Mechanical Body has developed a distinctive modular logo. This versatile logo design adapts to various contexts, effectively highlighting different aspects of the brand’s vision and showcasing the interconnectedness of its services. It serves as a visual representation of the brand’s commitment to customization, adaptability, and innovation, symbolizing the dynamic nature of the solutions it provides to individuals seeking to optimize their health and performance.
CREDIT
- Agency/Creative: Paolo Vendramini & Andrea Flemma
- Article Title: Mechanical Body Organisation Brand Design
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Milan + Taranto
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity
- Industry: Health Care
- Keywords: Physiotherapy; physical education; recovery; injuries; brand architecture; modular system
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Credits:
Creative Director: Paolo Vendramini
Art Director: Andrea Flemma