The identity of the detailing studio is deeply rooted in the artistry and precision of automotive engineering. Every aspect of the corporate identity is infused with an automotive theme and an engineering foundation, creating a cohesive and impactful brand experience.
At the heart of the identity is a logo design that seamlessly combines the number seven with the iconic checkered flag motif. The number seven represents perfection and a winning spirit, while the checkered flag symbolizes triumph and the pursuit of excellence. The logo strikes a balance between being abstract and evocative, allowing for versatility in its application across various products and designs. It serves as a visual representation of the detailing studio’s commitment to delivering exceptional service and expertise in automotive care.
An integral element of the identity is the technical sticker, which acts as a hallmark of the studio’s dedication to quality car service. This sticker is placed on advertising media and serves as a recognizable and trustworthy symbol for customers. It conveys the studio’s meticulous attention to detail and adherence to the highest industry standards. The technical sticker reinforces the branding message, reassuring customers that their vehicles are in capable hands and will receive the utmost care and precision during the detailing process.
The overarching theme of automotive engineering extends beyond the logo and technical sticker. It permeates throughout the visual elements and design choices within the corporate identity. The color palette may be inspired by the sleekness of polished metal, with shades of silver, chrome, and metallic accents creating a sense of sophistication and precision. Typography choices may reflect the sleek lines and boldness found in automotive design, further enhancing the overall aesthetic.
CREDIT
- Agency/Creative: Wandry
- Article Title: Brand Design for 7 Arts Detailing
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Ukraine
- Agency/Creative City: Odesa
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Identity, Branding, Design, Graphic Design, Packaging Design
- Industry: Transport
- Keywords: graphic design, detailing, auto, branding, brand identity, design, brand, transport
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Credits:
Art director: Denys El