Le Nid is a Home Accessories brand, based in Alexandria, Egypt. Creativity and quirkiness is an integral part of all their designs. Inspired by Egyptian heritage and Alexandria’s breath-taking Mediterranean Sea, they deliver simple yet unique products, adding character to your home. From door knobs to wall hangers to tables, you name it!

The name means “The Nest” in French, which was a no brainer for us to build a visual language based on birds as little helpers that can express the brand visually in different ways. A set of birds were created based on some of Le Nid’s top seller using their favorite decorative tool, the brush. The first society to have a word for the color blue was the Egyptians, the only culture that could produce blue dyes. The color of heaven, as well as, water and sky. Blue was combined with an earthy color palette reflecting the hominess of the products.

The word mark is custom made based on Pizza Typefaces font Fadoli. Combining the logo, birds, and typography, a visual language that best reflects the brands’ spirit was created for both digital and print mediums.

The memorable yet simple brand system reflects the brands vibrancy while allowing the products to take the center stage. Not to mention, easy expansion of the system ,as well as, easy recognition in market that is saturated.

To add icing on the cake the brand’s tagline was changed to “The Niche Nest” to fit the brands new visual language. Combining all the elements listed above you are immersed in the world of Le Nid and their quirky home accessories.