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“Dusty Dough: A Haven of Happiness and Sweets in the Heart of Riyadh”

“Dusty Dough: A Haven of Happiness and Sweets in the Heart of Riyadh”

In the bustling cityscape of Riyadh, Saudi Arabia, there’s a place that smells like home. An enticing aroma of baking bread, mingled with a tantalizing hint of vanilla and cinnamon, lures you in. Welcome to Dusty Dough, where every bite feels like a warm embrace.

Establishing a brand voice that is joyful, friendly, and artisanal can be challenging in a competitive food market. The task was to create an identity that stands out while maintaining authenticity, sustainability, and quality.

We embraced the challenge head-on by designing a unique logo that encapsulates our brand’s essence. Inspired by dough formation and the dust of flour, it captures our artisanal approach and love for baking. Our visual identity, designed to evoke warmth and coziness, aligns perfectly with our brand voice and promises.

The visual identity of Dusty Dough is designed to be warm and cozy. We wanted to make the customers feel at home the moment they step through our doors. The colors, typography, and imagery we use all contribute to this feeling, mirroring the joy and satisfaction we hope to bring to our customers.

Our logo, inspired by dough formation and the dust of flour, is a tribute to our name and our craft. It’s simple, yet captivating – an immediate visual connection to the promise of delightful, freshly baked goods that Dusty Dough stands for.

Through our brand voice, logo, and visual identity, Dusty Dough aims to create a memorable bakery experience that resonates with the hearts and taste buds of their customers.

CREDIT

  • Agency/Creative: DearBrand
  • Article Title: “Dusty Dough: A Haven of Happiness and Sweets in the Heart of Riyadh”
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Jordan
  • Agency/Creative City: Amman
  • Market Region: Middle East
  • Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Mark, Brand Naming, Brand Strategy, Brand Tone of Voice, Illustration, Packaging Design
  • Industry: Food/Beverage
  • Keywords: bakery, bread, Coffee, Packaging, pastry, visual identity

  • Credits:
    Creative Director: Abdul-Rhman Abdul-Hadi

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