The Polish brand created by Lukasz Pietraszak and his team of excellent craftsmen is taking the Benelux, Scandinavian or US markets by storm. Home of Mirrors (HoM) creates unique mirrors that are not just an interior accessory – HoM products will help completely transform any type of space. We worked with the HoM team on the name, the creation of the brand’s personality, the visual identity and the style and nature of its communications.

The logotype, which was created by combining several shapes inspired by the brand’s products, is at the same time a reference to a handwritten gesture, sketch or drawing. This treatment introduces a human element into the visual identity, which refers directly to the passion, competence and commitment of the HoM team.

HoM is a brand with no permanently defined colors. It changes and adapts, freely combining with the palette of the image it accompanies, thus gaining many very different appearances. The names of the mirror collections are palindromes and form mirror images themselves: AKASAKA, SERES, NOYON, LAVAL, QAANAAQ, TUMUT. This allows us to communicate the character of the brand already at the level of the language used.

We began the design of the HoM product catalog by discussing the need for a very sophisticated, expensive publication. It turned out that by minimizing and simplifying its form, we created a very useful material that fulfills both the functions of an image catalog and a product offer. The catalog also tells the story of the creation of the brand and brings the technical knowledge of HoM mirrors closer. Production costs and the consumption of raw materials needed for the entire effort have been reduced to the minimum necessary.