Milkimu is a super cute and tasty graphic design project filling the day with the sunny vibes of yummy childhood. In it, the tubik agency team developed the identity design concept, packaging, and marketing graphics for a dairy brand.

The design process for the project included the following creative tasks:
logo design and brand color palette creating a consistent set of funny illustrations and graphic elements in a watercolor manner echoing the style of picture books for children design for different types of packaging for milk and yogurt design for marketing visuals, merch, and branded items

The general approach to the brand identity followed the idea of sharing the emotion of a healthy lifestyle and cheerfulness, so the color palette, logo design, typography, and illustration style followed that idea. The colors for the brand are natural, cheering, earthy, and summerish. The logo for the brand is a wordmark performed in a cartoonish, playful typographic style. It works effectively in combination with other brand fonts: decorative handwriting font for some taglines and readable, simple sans-serif font for descriptive and factual information.

The packaging design stage included developing a set of various types of milk cartons and bottles, as well as packaging design for yogurt and branded delivery boxes of larger capacity. The product packaging uses airy and light background, which creates a universal canvas for the endearing illustrations, while the delivery boxes step aside from this approach and use yellow as the primary color.

Another stage of this brand identity design project involved consistent creative solutions for advertising materials, such as posters and billboards, that could be effectively used indoors and outdoors to increase brand recognizability and awareness. Also, the design team developed some branded merch, for example, jigsaw puzzle toys that could also work as coasters for glasses or cups, various stickers, and baby bottles, all featuring the brand graphics and funny cows. In addition, the bright and catchy livery was designed for the branded truck working as a moving outdoor point-of-sale.

So, through custom graphics, well-balanced typography, and the emotional potential of color, the project resulted in a consistent, functional, and attractive brand design.