Do the right thing!
Undoubtedly, from the experience of the people around us, we have heard that we bought the product because of the beautiful design of the packaging, and after opening it, we encountered an ugly and poor quality phenomenon.
On the other hand, unfortunately, in the saffron market, the opposite of this story has been seen many times. Quality saffron is produced and prepared by the brand, but the packaging is devoid of any smart and eye-catching elegance.
This packaging is prepared for Super Negin saffron. From the choice of form, stability, color and inlaid motifs, all of them have many aesthetic and marketing considerations that you can see.
We used golden color to pack Zaim’s saffron hard box. The reason for this choice was that the combination of gold and black color with red color of saffron creates an eye-catching combination and preserves the luxury of the product inside, i.e. saffron. Also, gold and red printing has a very beautiful effect on these colors. Besides these, the Zaim brand logo has been highlighted to help make the brand name bolder.
Experience over the years has shown that if consumers can see the product closely, they can better trust in buying it and be sure of the product’s quality. Therefore, in Zaim’s saffron envelope packaging, we put a transparent part on it.
With our advice and recommendation to the Zaeem brand, envelopes and hard boxes of this brand were implemented in two best-selling weights of one and four grams, which contain super precious saffron.
Following the inlaid lines helped us shape the basic style of this packaging, which combined with a specific illustration made this packaging very elegant. After-sales service largely determines the sense of great volume and shelf effect.
Zaim’s saffron packaging was designed in two stages: envelope packaging and hard box packaging, which you can see in the posts.
Zaim brand is one of the collections that is very loyal to the quality of its products. This brand has been cooperating with Persian Gulf countries for many years and exports high-quality and organic Iranian saffron to these countries. Other products produced by this brand include saffron and cane.
CREDIT
- Agency/Creative: erfangroup
- Article Title: Zaim Saffron Packaging Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Iran
- Agency/Creative City: mashhad
- Market Region: Asia
- Project Deliverables: Branding, Packaging Design, Photography
- Format: Box
- Substrate: Glass, Pulp Paper
- Industry: Food/Beverage
- Keywords: saffron packagingdesign branddesign graphicdesign art
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Credits:
graphicdesigner: erfangroup