About: The project entails the creation of a comprehensive brand identity for Taulia, a real estate agency operating in the United States. The objective is to develop a minimalistic and logical brand that evokes trust. The scope encompasses the design of a logo, selection of appropriate colors and typography, creation of brand guidelines, and development of a responsive website.

As the designer, my role is to lead the creative process and execute the brand identity for Taulia. I am responsible for conceptualizing and designing the logo, choosing colors and typography, developing brand guidelines, and designing a responsive website.

For this project, we employ industry-standard design tools such as Photoshop, Illustrator, and Figma. These tools enable us to create and refine the visual elements of the brand identity. We also utilize brand design techniques to ensure consistency and coherence throughout the project. Additionally, we sketch over 50 logos and icons to explore different options and identify the perfect match.

Throughout the project, I collaborate closely with the Taulia team. Their valuable input and feedback play a crucial role in shaping the brand identity to align with their vision and goals. Together, we refine and finalize the design elements, ensuring that the brand conveys trustfulness. The final design features a responsive logo inspired by two simple organic shapes. Furthermore, the word mark incorporates a size technique where the first word, “Taulia,” is larger, while the second word, “Estate,” is smaller and half the size of the first word, resembling two buildings. The brand color chosen is a less saturated cyan.