Having as a reference the idea of holism, we developed the brand name Holiston, a comprehensive approach that reflects the concept offered by the brand’s holistic products, that is, health-protective foods alongside superior taste. For the logo, we designed a female figure holding a container, a way to express the archetypal process of harvesting fruits from the earth, showing the superior quality and organic nature of the brand’s products.

Designing the label, we chose to narrate an old story through a modern approach, with references to craftsmanship and handmade processes. The bottle with its characteristic texture, refers to the organic nature of the product. The label introduces a new language of communication, with the prioritization of information playing a crucial role, as the claims we created are the dominant design element. The result reflects the beneficial nature of the product, by combining its premium character with its high nutritional value, to create a new iconic way of approaching olive oil.

Holiston is an extra virgin unfiltered polyphenolic olive oil, which belongs more in the category of functional foods than the olive oils we already know because it covers not one, but 5 health claims from EU regulations. Producing an olive oil with Holiston’s characteristics requires deep knowledge and delicate handling. The quality of the raw material and the organic way of cultivation followed creates an extra virgin polyphenolic olive oil that offers multiple and overwhelming health benefits.